SONIC REBRANDING FOR MALAYSIAN-GROWN BRAND: JULIE’S

Julie’s, the beloved Malaysian brand is back with a bangin’ revamp by renowned global brand agency, Superunion. In close collaboration with the agency, we whipped-up a unique nostalgic score that introduces the brand’s fresh new look and brand idea of ‘Bridge the World’.

Blending the flavors of fantasy and pop, the magical score opens with a whimsical motif that leads you into the adventurous world of Julie’s treats. Following the film’s narrative, the theme dynamically evolves to bring the viewer through the various otherworldly universes, before crescendoing into a heartwarming orchestration that leads you back down to earth.

To put the icing on the cake (well in this case, the biscuit), the animated-story ends with a swift transformation from the familiar Julie’s logo into the newly refreshed design. Using this key turning point, we introduce a memorable and bubbly sonic logo to drive the rebranding home and pave the way for the introduction of the brand’s new look and feel.

“Julie’s is such a well-loved brand, and it’s been a privilege to walk with them on this rebranding journey. We knew we wanted a complete brand experience that would help the brand work across platforms, and Two AM were fantastic partners in helping us achieve that. They worked tirelessly to capture the nostalgia and charm of the brand in the film. We’re delighted with the result and look forward to a bright future for the brand.” – Jessica Tan, Digital Design Director

Credits:

Title: Brand Refresh Introduction Film
Client: Julie’s Manufacturing Sdn. Bhd.

Agency: Superunion
Joao Seabra, Digital Creative Director
Jessica Tan, Digital Design Director
Creative Director: Scott Lambert
Senior Designers: Daniel Goh, Jie Ni Liew, Fu Le
Digital Designer: Paola Demichelis
Client Director: Saiveer Joneja
Client Manager: Puay Lin Ang, Senior

Music & Sound Design: Two AM Music

Production House: Post Office Studios
Director: Aditya Tawde
Executive Producer: Kanchan Parikh
Creative Producer: Ankur Chakravarty
Character and Layout Designs: Michael Abarca
Rough Storyboards: Pankaj Gole and Hesaka Sumi
Storyboard Animatics: Elena Velasco
Keyframe Animation: Michael Abarca and Elena Velasco
Logo Animation: Saurabh Vashistha
Cleanups and Colouring: Michael Abarca, Elena Velasco, Saurabh
Vashistha, Shiyamek Dasgupta and Juliana Rueda

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