Tasked to create a solution for the market to sonically link its several mediums together, we composed a pool of music assets, all tied together by our newly produced original sonic logo The logo’s distinct and memorable melody acts as the link that connects all the assets, insuring SGX’s sonic DNA is present across all touchpoints.
The personalized selection of tracks covers the music for their podcasts, webinars, and digital marketing, but perhaps one of the more unique pieces was created for the market’s live in-person listing ceremony This event consists of a highly anticipated countdown, followed by the striking of a giant gong that signifies the commencement and opening of the said listing. For the event, the team produced a unique piece that caters to the timing of the countdown and guides the overall coordination of the ceremony.
